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18 Affiliate Marketing Statistics for 2025

Rewardful Team
October 11, 2023
Updated:
December 5, 2024
18 Affiliate Marketing Statistics for 2025

Do you ever find yourself Googling questions like “Should I still invest in affiliate marketing?” or “Can I make money with affiliate marketing in 2024?“ or “How many affiliate marketers are there?“

Many people do—and we’re going to answer them with some hard affiliate marketing facts and stats. 

Latest affiliate marketing statistics reveal that the affiliate industry has surged to $15.7 billion in 2023, with market analysis projecting remarkable expansion to $36.9 billion by 2030.

Data shows affiliate marketing channels now influence 16% of US e-commerce transactions, highlighting the growing impact of partnership-based revenue models.

As commission-based marketing continues to evolve, metrics indicate a 49% year-over-year increase in mobile affiliate conversions, demonstrating the channel's effectiveness for customer acquisition and revenue generation in the digital economy.

Key Affiliate Marketing Statistics Highlights

  • Market Size: $15.7B (2023) → $36.9B (2030)
  • Average Commission Rates: 20-70% for SaaS, 35-40% for Finance
  • ROI: 65% of retailers report 20%+ revenue increase from affiliate channels
  • Geographic Distribution: US (39%), UK (15%), Germany (11%)
  • Mobile Growth: 49% YoY increase in mobile affiliate spending

Why You Need to Know the Latest Affiliate Marketing Statistics

There are a lot of affiliate marketing growth statistics and ‘facts’ out there, but many are outdated.

It’s important to use the most recent ones, and the newest forecasts are crucial, especially if you'll be using these affiliate marketing industry statistics for strategic decision-making.

Here’s an example: the 2020 pandemic shook up the affiliate market—travel sales dipped while home goods soared, for example.

Now, in 2024, as we’ve moved past the pandemic era, market trends have shifted again.

Using data from 2020 or before could blur your vision and lead you in the wrong direction or slow down your growth.

Moreover, the rise of artificial intelligence (AI) has given affiliates advanced tools, changing the way they operate.

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