Looking for the perfect financial technology (fintech) affiliate software to boost your affiliate program's success?
Whether you're a small startup searching for a budget-friendly affiliate marketing tool or a large financial institution needing an advanced affiliate analytics solution, this affiliate software comparison has got you covered.
Discover the top 5 fintech affiliate software solutions tailored to your unique needs and goals.
Top Affiliate Software for Financial Services: A Quick Overview
Here’s a summary of the five leading affiliate management tools in 2025 that we’re going to cover:
1. Rewardful: The Best Fintech Affiliate Software
Best for: Fintech businesses looking for an easy to setup affiliate software
Setting up an affiliate program has never been easier. With Rewardful, you can be up and running in just 15 minutes. This is partially thanks to the low- to no-code integration process and Rewardful's user-friendly interface.
Additionally, Rewardful offers seamless integration with Stripe, so you can start tracking and paying your affiliates accurately. And with powerful features like automatic affiliate sales tracking, customizable commissions, and mass payouts, Rewardful’s fintech affiliate software is the perfect choice for businesses looking to maximize their affiliate marketing efforts.
Want to see how Rewardful’s users leverage these features in action? Read this case study about OpusClip, and see how we helped them earn six-figure affiliate revenue.
Pros:
- Rewardful has a super simple, intuitive setup, allowing you to hit the ground running almost immediately.
- Easily set up customizable cookie length, affiliate portal, affiliate domain, and other customization options.
- Enjoy a mass payout system with PayPal and Wise, eliminating manual affiliate payment.
- An excellent chat and email customer support team, with years of experience in helping SaaS businesses make the most of their affiliate programs.
Cons:
- Rewardful doesn’t offer a free plan. However, its affordable pricing makes it suitable for any affiliate program in the finance industry.
Pricing:
Rewardful’s fintech affiliate management tool starts at $49 per month, with a 0% commission fee and a 14-day free trial. Check out Rewardful’s plans here.
2. Scaleo
Best for: Fintechs looking for detailed affiliate reporting
If you're a fintech company and love data, Scaleo can be good affiliate software. It offers detailed affiliate tracking and reporting that goes beyond the basics. You’ll get in-depth insights into every click, conversion, and payout. Great for creating detailed reports and granular affiliate performance tracking over time.
However, all that data comes at a cost, and not just in the high price tags. The setup process can be more complex than other fintech affiliate software. So, if you’re not into analyzing affiliate performance, Scaleo may offer more than you need.
Pros:
- Access comprehensive affiliate data with just a few clicks.
- Tailor your reports to gain specific insights and inform your strategy.
- Comes with built-in fraud protection.
- Supports multi-currency payments, suitable for international fintech affiliate programs.
Cons:
- More data means a more complex setup process and a higher learning curve.
- Scaleo's user documentation could be clearer and more informative. This reviewer explains it in detail: “Scaleo's user documentation can be a little vague, so it's an area that can be improved as they grow.”
Pricing:
Scaleo’s affiliate marketing software starts at $1400 per month.
3. Impact
Best for: Financial services companies partnering with influencers
For fintech companies managing a broad range of affiliate partnerships in multiple regions, Impact is built to handle that complexity. Whether you’re working with influencers, traditional affiliates, or business development partners, Impact allows you to manage everything from recruitment to performance tracking on a single platform.
Related: Discover some best pratices to manage multiple affiliate campaigns.
Pros:
- Designed for large-scale, global affiliate programs that work with various partners.
- Access Impact’s international marketplace to help you find potential affiliate partnerships.
- Cross-device tracking to monitor affiliate activity and sales.
- Built-in protection against fraud and accidental noncompliance.
Cons:
- Premium and unclear pricing structure.
- Learning the system can be challenging. This reviewer describes their experience with Impact: “Impact.com's slow customer support, payment processing delays, and occasional onboarding difficulties are significant drawbacks, along with a steep learning curve for new users and a lack of transparent pricing.”
Pricing:
Impact’s pricing is on request but seems to range from $500 to $5,000 per month.
Related: See how Rewardful stacks up against Impact in this affiliate software comparison.
4. CAKE
Best for: Large financial institutions prioritizing affiliate data security
CAKE is a powerful affiliate management platform designed for large-scale fintech businesses. It offers comprehensive features, robust data security, and detailed reporting, making it ideal for organizations that require full control over their programs. However, CAKE comes with a higher price tag and a more complex setup process, which may be overkill for smaller fintech businesses.
Pros:
- Set up different tracking rules for various campaigns and affiliate types.
- Access detailed reports in real-time to analyze and adjust strategies effectively.
- Stay compliant with stringent data privacy regulations, including GDPR, to protect your customer information.
- Leverage location and device targeting as well as tailored affiliate campaigns based on user behavior and preferences.
Cons:
- No clear information on whether CAKE integrates with Stripe or other similar platforms, which can limit your affiliate program growth.
- The user interface can be more straightforward, as a reviewer says here: “It can be a bit difficult to learn to use. Not always the most user-friendly interface, and when dealing with a large amount of leads it can be overwhelming.”
Pricing:
CAKE’s pricing is on request. However, according to Capterra, it starts at $299 per month.
5. Everflow
Best for: Fintech businesses seeking advanced affiliate tracking and analytics
If you're a fintech company seeking to optimize your affiliate program with data-driven insights, Everflow can be a great choice. Its powerful tracking and analytics capabilities provide valuable data to inform your strategy and drive growth.
That said, keep in mind that its wealth of features may take some time to really master. It’s best suited for organizations that can invest in training and support.
Pros:
- Ability to manage complex affiliate programs with customizable workflows.
- Real-time reporting to monitor partner performance and campaigns.
- Advanced fraud prevention tools keep your affiliate marketing safe and maintain compliance with financial regulations.
- Access Everflow’s affiliate marketplace to connect with relevant affiliate prospects and partners.
Cons:
- The user interface can be better, and the navigation system can be simpler. One G2 reviewer says, “It's a lot of clicks and menus to perform some common tasks that an account manager might need to do many times/day.” This user also expresses the same sentiment: “It can be overwhelming visually, lots of bells and whistles.”
Pricing:
Prices are available upon request.
Start Your Fintech’s Affiliate Program with Rewardful
With so many options available, selecting the best fintech affiliate software can be challenging. We hope that this affiliate software comparison can help you make an informed decision.
If you're seeking a trusted, long-standing solution that has helped numerous fintech companies succeed, Rewardful is an excellent choice. Our proven platform offers the tools and support you need to scale and optimize your fintech affiliate program.
Ready to get started? Explore our plans and launch your program today!
Affiliate Software for Fintech - What You Need to Know
Answering your questions about affiliate marketing for financial services, fintech affiliate software, and Rewardful.
1. What is the Best Fintech Affiliate Software?
Rewardful is one of the best affiliate software for fintech. It’s quick setup allows you and your affiliates to get up and running under 15 minutes (on average). Additionally, you can tailor Rewardful’s features to match your business needs.
This includes customizing the commission structures, segmenting your affiliates based on types and campaigns, changing the look and feel of the affiliate dashboard, and more.
Explore Rewardful’s features here.
2. What are the Must-Have Features of a Fintech Affiliate Software?
Some of the must-have features of a fintech affiliate tool are:
- Robust affiliate links and coupon codes
- Mass affiliate payouts, such as using PayPal and Wise
- Customizable affiliate campaigns, including private invite-only campaigns
- Reliable customer services, through email and/or chat
Learn more about affiliate software for financial services here.
3. Does Rewardful Offer a Free Plan?
Unfortunately, Rewardful does not offer a free plan. However, you can test the affiliate software for free for 14 days before committing to the paid plans. Visit the Rewardful pricing page to learn more.
