As a health and wellness business owner, your mission is to help people live healthier, happier lives.
To expand your reach and maximize your impact, affiliate marketing can be an ideal solution. It allows you to harness the power of word-of-mouth promotion to attract new customers and grow your business.
To get started with affiliate marketing for health and wellness businesses, you need the right affiliate software. Luckily, we've done the research for you.
In this affiliate software comparison, we'll walk you through the best affiliate software for health and wellness businesses.
With health and fitness affiliate programs becoming increasingly popular, finding the right management tool is crucial. No matter what kind of products or services you offer—from fitness apps to supplements to online yoga memberships—you'll find your perfect affiliate management tool here.
The Top 6 Affiliate Software for Health and Wellness Brands
We've scoured the market to find the affiliate software that best meets the needs of health and wellness businesses. Here are our top five picks, along with an in-depth look at their key features, pros, and cons.
1. Rewardful
Best for: Health and wellness membership-based businesses and fitness apps
If your business model revolves around recurring subscriptions—think fitness app memberships, online yoga classes, or personalized meal planning services—Rewardful is hands down the best affiliate software for your health and wellness business.
Key features
- Seamless integration with Stripe for tracking subscription payments
- Fully customizable affiliate rewards, including percentage-based recurring commissions
- Affiliate segmentation for targeted offers and messaging
- Robust tracking of affiliate links and coupon codes for easy social media sharing
- Real-time reporting and analytics to monitor affiliate activity and program performance
Pros
- Quick and easy setup (most users are up and running in minutes)
- One-click mass payouts via PayPal or Wise, eliminating the need for individual affiliate payments
- Unlimited affiliates and campaigns included on all pricing plans
- Responsive customer support is available via email and live chat
- Integrates with over 30 popular platforms, from email marketing tools to membership site plugins
Cons
- Only support Paddle Classic
Pricing
Rewardful plans start at $49/month, with a 14-day free trial available. Check out Rewardful’s plans here.
Related: Looking for the best affiliate software that integrates with Stripe? This affiliate solution list can help.
2. PartnerStack
Best for: Fitness apps looking to build an extensive affiliate network
If you want to reduce your affiliate recruitment effort, PartnerStack may be worth considering. As health affiliate programs continue to grow in popularity, its marketplace stands out by helping you connect with a pool of potential affiliates who align with your brand and target audience.
Key features
- Access to a wide-ranging affiliate marketplace for partner discovery
- Built-in tools for recruiting and onboarding new affiliates
- Granular tracking and reporting to assess partner performance
- Flexible reward structures and payout options
Pros
- Ideal for quickly expanding your affiliate network and increasing your brand's reach
- Provides a comprehensive suite of tools for partner communication and relationship management
- Offers detailed analytics and insights to help you optimize your affiliate strategy over time
- Supports multiple payout methods and currencies for global partner programs
Cons
- Higher price point compared to other affiliate software options
- This reviewer said the following about the complexity and learning curve of Partnerstack: ''While the interface is user-friendly, mastering all the features and settings can take some time.''
Pricing
Pricing for Partnerstack is custom. You need to reach out to the team for a quote.
Related: See how Rewardful compares to PartnerStack in more detail.
3. Refersion
Best for: Health and wellness ecommerce brands
If you sell physical products like supplements, fitness equipment, or wellness accessories, Refersion is definitely worth checking out. This affiliate software is custom-built for ecommerce brands, with features designed to help you run and scale your affiliate program effectively.
Key features
- Branded affiliate portal and sign-up pages to match your brand’s look and feel
- Integrated email marketing tools to keep your affiliates engaged and informed
- Detailed sales tracking and reporting to measure your affiliate program's ROI
- Automated affiliate payouts to keep your partners happy
Pros
- Offers solutions that support health and wellness ecommerce brands
- Offers an affiliate marketplace to help you find and recruit relevant partners
- Provides flexible reward structures, including percentage-based commissions and bonuses
Cons
- Customers aren't impressed with the value for money. This reviewer said: ''It is an expensive service and not intuitive or easy to use'', while another wrote ''We were not too impressed with refersion customer service and their price is on the high side.''
Pricing
Refersion plans start at $99/month.
4. LeadDyno
Best for: Small health and wellness brands just getting started with affiliate marketing
If you're new to affiliate marketing and working with a limited budget, LeadDyno is a good option. It offers an affordable and beginner-friendly platform that covers all the basics you need to launch and manage your affiliate program.
Key features
- Unique tracking links for each affiliate partner
- Built-in email templates and tools for communicating with your affiliates
- Customizable commission structures and rewards
- Easy-to-use affiliate portal with links and resources
Pros:
- Offers a simple, intuitive interface that's easy for beginners to navigate
- Provides a 30-day free trial
- Includes helpful guides and resources for learning the basics of affiliate marketing
Cons
- Some users say the tool lacks essential features, as described by this reviewer: ''Missing some critical features like bulk moving between affiliate groups, time limits on commissions, etc. Support is not super reliable or helpful. We signed with them a year ago and they told us some of the critical features we needed were on the upcoming roadmap, and support cannot give us any clear answers.''
Pricing
LeadDyno affiliate software packages start at just $29/month, with a limit of 50 active affiliates.
5. Post Affiliate Pro
Best for: Enterprise-level health and wellness brands that need a highly customized affiliate solution
For larger health and wellness brands running complex affiliate programs, Post Affiliate Pro is definitely worth a look. With a wide range of customization options and enterprise-level features, this tool is built to handle multiple intricate affiliate programs.
Key features
- Fully customizable affiliate portal
- Support multiple languages and currencies (ideal for global affiliate programs)
- Advanced reporting and analytics to track every aspect of your program
- Flexible commission structures and payout options
Pros
- Supports complex commission structures and payout rules
- Offers a self-hosted option for maximum control and data security
Cons
- The wealth of features comes with a steeper learning curve. This reviewer describes their experience: ''At first it becomes complex to use due to the number of options you can configure, you need at least a month to master the tool.''
Pricing
Post Affiliate Pro plans start at $129/month for the annual plan.
6. AffiliateWP
Best for: WordPress-based health and wellness businesses
If your health and wellness business runs on WordPress, AffiliateWP is a powerful and user-friendly affiliate marketing plugin that seamlessly integrates with your existing site. The range of features can help you recruit affiliates, track their performance, and manage payouts—all within one platform.
Key features
- Easy integration with WordPress and WooCommerce
- Customizable affiliate registration forms and login pages
- Robust affiliate management tools, including mass payouts and email notifications
- Integrations with popular WordPress plugins and payment gateways
Pros
- Wide range of customization options to fit your brand
- Extensive documentation and responsive customer support
Cons
- It's limited to WordPress-based websites, which can be challenging if you need to migrate your affiliate program after discontinuing using WordPress.
Pricing
The plans for AffiliateWP start at $149.50 per year for up to 20 affiliates.
How a Health and Wellness Business Earns 1,000 Revenue Through Affiliate Marketing: A Constance App Case Study
Now you know our top picks, but what really makes the difference in making your decision? Let's take a look at a real-world example of how choosing the right affiliate software can drive meaningful change for a health and wellness brand's growth.
For this, we’ll take our customer: Constance App.
Constance App (formerly known as Short & Sweat) is a holistic wellness platform that offers personalized fitness plans, nutritious recipes, and expert guidance to help users take their health to the next level. When founder Isabelle Bonin first decided to launch an affiliate program to drive word-of-mouth growth, she chose a platform that relied exclusively on link-based tracking.
At first, everything seemed to be working fine. But as Constance App's affiliates started promoting the brand more and more on social media platforms like Instagram and TikTok, Isabelle noticed a problem: link-based tracking was clunky and inconvenient for these channels. Affiliates had to use workarounds like putting a link in their bio or stories, which created extra steps for interested followers. As a result, conversion rates were lower than expected.
Isabelle knew she needed to find a better solution—and that's when she discovered Rewardful. One of Rewardful's standout features is seamless coupon code tracking, making it easy for affiliates to share unique promo codes in their social media posts. No more annoying links or hoops to jump through—followers can simply enter the code at checkout to claim their offer and complete their purchase.
The impact of switching to Rewardful was immediate and dramatic. Within just two months, Constance App's affiliate program grew from 20 to 60 active partners, and the program started generating over $1,000 in revenue per month.
The lesson here is crystal clear: having affiliate software tailored to your brand's specific needs can be the key to unlocking rapid growth. For Constance App, coupon code tracking from Rewardful was the game-changer.
Grow a Healthy Affiliate Program with Rewardful
For many health and wellness brands, Rewardful emerges as the clear frontrunner.
With its user-friendly interface, powerful tracking capabilities, and seamless integrations, Rewardful offers everything you need to launch and grow a world-class affiliate program. With plans starting at just $49/month, it's an affordable option for brands of all shapes and sizes.
Ready to see the impact Rewardful could have on your business?
Sign up for a free 14-day trial today and start growing your brand through the power of affil
