In a recent webinar hosted by Rewardful, Ruben Hassid, founder of EasyGen, shared insights into how they built a successful affiliate program that now generates 18% of their revenue.
This recap explores EasyGen's unique approach to affiliate marketing and the strategies that have made their program successful.
Meet the Experts
Emmet Gibney - CEO at Rewardful
Emmet is the CEO of Rewardful, an affiliate tracking platform for SaaS and other online businesses. His extensive experience has helped companies develop successful affiliate programs.
Ruben Hassid - Founder of EasyGen
Ruben Hassid went from 8,000 to over 400,000 followers on Linkedin in two years, using AI. He is the founder of EasyGen, the AI that made him scale his content. He believes in a human-first, AI-second approach to master it before it masters you.
Watch the full webinar session on YouTube.
About EasyGen and Their Growth
EasyGen is a bootstrapped SaaS company that helps users generate effective LinkedIn content using AI. Key metrics include:
- Approximately $50,000+ MRR
- 18% of revenue (about $10,000 monthly) comes from affiliates
- 40,000+ weekly active users
- Founder grew from 8,000 to 400,000 LinkedIn followers in two years using the tool
Unique Approach to Affiliate Marketing
Employee-First Affiliate Strategy
One of EasyGen's most successful approaches has been turning employees into top-performing affiliates:
- Two of their four highest-earning affiliates are EasyGen employees
- Employees receive both regular salary and affiliate commissions
- This creates an "equity-like" incentive without diluting company ownership
Building Success Stories Through Employees
EasyGen helped their employees build their own LinkedIn presence:
- Documented the growth process through weekly video content
- Employees' accounts grew from 0 to 25,000-30,000 followers
- Created authentic case studies demonstrating the product's effectiveness
- Employees naturally became product advocates through their success
Core Principles of EasyGen's Affiliate Program
1. Focus on Product Users
EasyGen prioritizes turning customers into affiliates because:
- They already understand and believe in the product
- Can speak authentically about their experience
- Provide genuine testimonials through their own success
- Are more likely to maintain long-term engagement
2. Simplified Commission Structure
EasyGen maintains a straightforward approach:
- 20% commission on referred sales
- Uses coupon-based tracking for better transparency
- Affiliates can see direct impact on purchase price
- Monthly recurring commissions build sustainable income
3. Community-First Approach
Rather than aggressive recruitment, EasyGen focuses on building community:
- Started with a WhatsApp group of 4,000 early users
- Maintained a VIP group for paid users
- Focuses on education and authentic engagement
- Aims for quality over quantity in affiliate relationships
Key Strategies for Success
Authentic Use Cases
The founder demonstrates the tool's effectiveness by:
- Being the most active user of EasyGen
- Publicly sharing his content creation process
- Growing his own LinkedIn presence significantly
- Creating educational content about his methods
Education Over Automation
EasyGen emphasizes proper tool usage by:
- Discouraging automated posting
- Teaching effective content creation strategies
- Sharing best practices through various channels
- Focusing on quality over quantity
Community Building Guidelines
Ruben's advice for building an effective affiliate community:
- Target realistic community size (1,000 engaged members over 3 years)
- Focus on solving specific problems
- Build authentic connections
- Maintain consistent, valuable communication
Lessons for Other SaaS Companies
- Start with Your Team: Consider turning employees into affiliates through documented success stories.
- Focus on Users: Your best affiliates are often already using and loving your product.
- Build Community: Invest in community building before aggressive affiliate recruitment.
- Document Success: Create and share case studies of successful affiliates.
- Keep It Simple: Use straightforward commission structures and tracking methods.
- Lead by Example: Demonstrate product effectiveness through your own use.
- Prioritize Education: Focus on teaching proper usage over quick wins.
Looking Forward
EasyGen continues to evolve their approach by:
- Expanding their community-building efforts
- Focusing on authentic user success stories
- Maintaining high-quality affiliate relationships
- Emphasizing proper product usage and results
By focusing on authentic growth and community building, EasyGen has created a sustainable affiliate program that contributes significantly to their revenue while maintaining high standards and user success.
Start Your Affiliate Program With Rewardful
Try Rewardful, the all-in-one affiliate management solution, offering the features and flexibility you need to manage your affiliate program effectively.
Explore Rewardful today and see how we can help you achieve your goals!
Check out our Ask an Affiliate Manager series for practical affiliate management tips:
