In this blog post, we explore the benefits of affiliate marketing, including how it boosts brand exposure, increases revenue, and fosters customer loyalty. From cost-effectiveness to tapping into valuable insights and reaching new audiences, find out why an affiliate program could be the key to unlocking your brand's true potential.

Affiliate marketing has grown significantly, connecting brands and consumers in the digital world. Affiliate marketing is the one type of 'promotion' that truly aims at building bridges between brands and consumers, and redefining relationships within the digital commerce ecosystem. There are a lot of affiliate marketing trends to catch up on and watch out for, and we've compiled them all in this article.

We know there’s a lot being said about the ‘ideal’ commission setup for affiliate programs. Mock-up calculations and real-life recommendations are filling up the web, sometimes raising eyebrows. But we’re here to give you answers to your questions, supported by rock-solid data. Based on over 2,600 affiliate campaigns from our very own customers at Rewardful, we've identified underlying trends that help you crack the code to commission setups. 

While affiliate marketing is often praised as a win-win proposition for businesses and marketers, to truly harvest its potential, you need to activate your affiliates effectively – and keep them engaged. So, whether it’s your first time activating affiliates, or you're looking for ways to reactivate existing ones, this article’s got you covered.

Setting up and running an affiliate program may sound like an impossible task. From trying to track which affiliate led to which sale, calculating payouts, and maintaining records for future reference – who even has the time? Well, businesses that use affiliate software do... 

Your most loyal customers can become your best affiliates. However, asking your fans and brand ambassadors to join your affiliate program should be done with careful planning and consideration. When and how you ask matters. Here are some ideas on how you can turn your biggest fans into affiliates.