How Podia Doubled Their Affiliate Revenue in Just 5 Months with Rewardful

Podia's decision to switch from Impact to Rewardful turned out to be a no-brainer.

Rewardful's user-friendly design, affordable pricing, and smooth integration with Stripe helped Podia double their affiliate revenue in record time, all while cutting costs and streamlining operations.

Here’s how they did it.

Podia: The All-In-One Platform for Running Online Businesses

Podia has emerged as the go-to platform for digital entrepreneurs aiming to launch and scale their online businesses.

With its intuitive website builder, comprehensive online storefront management, and advanced email marketing tools, Podia has streamlined the process of selling digital content and products for over 150,000 creators and solopreneurs.

It’s no exaggeration to say that Podia has become the driving force behind the success of countless digital creators today.

To further accelerate their growth, Podia launched an affiliate marketing program. In this journey, they discovered that selecting the right affiliate management software can significantly impact outcomes—so much so that it helped them double their revenue in just five months.

We recently chatted with Marc Tomas, Senior Growth Marketer at Podia, to gain insights into their affiliate program success story and the pivotal role Rewardful played in making this success possible.

The Discovery of Rewardful

When Marc took over Podia's affiliate program in the summer of 2024, they were using both Rewardful and Impact, an enterprise-level partnership tool. However, Impact’s steep pricing and technical challenges quickly led him to reconsider the platform.

Despite its enterprise-level positioning, the cost felt excessive compared to the actual value it delivered.

As he put it, “Pricing at Impact is incredibly high, it’s eye-watering. And I didn’t feel like we were getting value for money.”

Ultimately, the complexity and high costs made switching to Rewardful an easy choice.

Unlike Impact, Rewardful offered exactly what Podia needed—a cost-effective, streamlined solution that allowed their affiliate program to scale effortlessly.

A Flawless Onboarding and User Experience

With just two people on the marketing team, Podia needed a solution that was both powerful and easy to manage.

Rewardful’s simple design and automation features made it clear that switching from Impact was the best choice.

The transition was smooth and allowed the small team to run the affiliate program efficiently.

Unlike Impact, Rewardful streamlined key tasks like affiliate sales reporting and managing commissions—eliminating unnecessary technical hurdles and letting Podia focus on what mattered most: growth.

"Every time I wanted to do something in Impact, I had to reach out to support."
Marc Thomas
Senior Growth Marketer at Podia

Podia's affiliates also benefited from Rewardful's intuitive interface.

The customizable affiliate dashboard allowed them to independently track their performance, while timely earnings notifications and company updates kept them informed and motivated to promote Podia.

Significant Wins from the Switch

Since transitioning entirely from Impact to Rewardful, Podia has seen remarkable results:

  • Affiliate revenue growth: Podia’s all-time affiliate revenue doubled in just five months.
  • Cost savings: by avoiding Impact’s exorbitant pricing, Podia significantly increased its profit margins while maintaining all essential functionalities.
  • Improved referral program: with Rewardful’s API, Podia directly integrated its “Refer a Friend” program into the platform. Users can now refer friends and track their rewards within the app, earning $30 in account credit for successful referrals.

Rewardful’s Exceptional Customer Support Makes A Difference

While these benefits remain invaluable, what truly stood out to the Podia team was Rewardful’s excellent customer service.

As Marc commented, “Rewardful has all the features I need to run the program, but what I value most is the support team.”

Our customer support team consistently went above and beyond to assist him, especially while he was learning to manage an affiliate program.

"The support team is incredible. They’ve been incredibly helpful as I learned the ropes of managing an affiliate program. Whenever I had questions or needed help, they were always responsive, knowledgeable, and ready to guide me through. It made a big difference in getting up to speed quickly and running the program effectively."
Marc Thomas
Senior Growth Marketer at Podia

This human-centered approach ensured that Podia had the tools they needed and the confidence to use them effectively, creating a smooth and supportive partnership.

Podia isn’t the only happy customer of Rewardful. See what others say about our SaaS affiliate software.

Podia’s Vision: A More Tailored Affiliate Program

Podia intends to continue using Rewardful to grow its affiliate program.

The team is looking into ways to personalize affiliate experiences further, including creating custom dashboards and improved reporting features.

With the tools and support provided by Rewardful, Podia is in a strong position to expand its affiliate initiatives while maintaining efficiency.

It All Begins With Choosing the Right Affiliate Management Tool

Podia’s success story with Rewardful highlights how the right affiliate marketing tool can drive significant growth while reducing operational complexity.

Rewardful offers the perfect balance for businesses looking for an easy-to-use, cost-effective solution with powerful integrations.

Ready to grow your affiliate program? Sign up for Rewardful today and start your free trial!

  • Company
    Podia
  • Company Size
    11-50
  • Industry
    SaaS, E-Commerce, Education
  • Location
    New York, United States

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