It's now possible to force the current visitor to be attributed to an affiliate even if the visitor didn't arrive through an affiliate link. This is useful for creating landing pages with friendly URLs for a partner promotion, or for creating URLs that are easier to share verbally (i.e. on podcasts).
For example, instead of example.com/?via=bond007 you could create a page at example.com/bond and all visitors to this page would be attributed to that affiliate.
More details on how to set up Direct Page Tracking can be found here: https://developers.getrewardful.com/javascript-api/overview#specify-traffic-source