Emmet Gibney

CEO at Rewardful

Emmet is the CEO of Rewardful. He has had an entrepreneurial career spent working in digital marketing, media and SaaS. In his spare time he likes to code, play racket sports, and spend time with his family.

Blog Posts

My Top 5 Learnings From Helping B2B SaaS Companies Build Their Affiliate Program

What sets top-performing and struggling affiliate programs apart? Based on my experience, five key factors influence an affiliate program's success—and today, I’m sharing them with you.

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How to Create an Affiliate Program for SaaS Companies (2024 Guide)

Creating an affiliate program for your SaaS company can be a game-changer, but it requires detailed planning, the right team, and strategic execution. This guide will walk you through actionable steps to set up a successful affiliate program, with insights on roles, timelines, and how to avoid potential hurdles.

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